Powerful social trends towards green living, relocalization and self-sufficiency have fanned the fires of would-be ecopreneurs in North America, driving a shift towards prioritizing purpose over profits, and building community over building market share. A nation of 9 to 5-ers is giving way to a spirited bunch of innovators, searching for ways to make a life instead of simply making a living.
This accessible and inspiring guide includes profiles of successful ecopreneurs and provides an in-depth exploration of:
Marketing in the green economy
Running a lifestyle business.
Written by John Ivanko and Lisa Kivirist